In the U.S. we’re smack dab in the middle of the NES craze with cartridge shortages and Mario Mania dominating children’s Christmas wishlists. In Japan the system has never been more popular with breakout hits like Dragon Quest III and the highly anticipated Super Mario Bros. 3, which is coming out in roughly a week. That’s right kiddos, we just got our hands on Super Mario Bros. 2 and Japanese kids everywhere will soon be playing the sequel! But, there’s one market where the NES has failed to catch on: Britain. The October 1988 issue of The Games Machine has just shipped and in it they try to explain why the NES has flopped so horribly over there.