Nintendo Embracing Red Heritage

It appears that Nintendo is starting to embrace its former color scheme of red and white, at least when it comes to utilizing its logo in marketing. Over the past year retailers like Walmart and GameStop have refreshed their gaming wall sections with new Nintendo art and logos. Gone are the basic white and gray that has been used since 2006 when the Wii released. Back are the vibrant red and white, but this time the colors are inverted so the Nintendo logo is white and the background is red.

MyNintendo
The My Nintendo rewards site has adopted the new color scheme.

The colors definitely pop and are much more noticeable not only in a retail environment, but also online. Nintendo has also recently changed its Twitter and YouTube pages to reflect this new logo change.

NintendoStore
The official NY Nintendo Store also features the new look.

This got us thinking, what other versions of the Nintendo logo have been used throughout the years? Luckily, that’s where a fantastic blog by the name of Before Mario comes in. It focuses on Nintendo before video games and has a wide range of historical information and pictures. We’ve borrowed some of their logo screens to showcase them here, but please, head on over and visit that site for even more detailed information.

1889 – 1950 (and later in some instances)
1889-Nintendo
The first Nintendo logo.
1950s
1950-Nintendo
This logo called back to Nintendo’s playing cards.
1960s
1960-Nintendo
A fancier logo. Slightly reminiscent of Disney.
1970s
1970-Nintendo
NG stood for Nintendo Games.
1970-Nintendo2
This font and logo is still used today.
1970-Nintendo3
Not quite the oval racetrack logo – used on many toys.
1972-Nintendo
The classic logo’s first appearance in 1972. It disappeared again until the 1980s.
1970-Nintendo4
A different logo approach.
1981 – 2005
1985-Nintendo
The classic logo I grew up with.
2006 – 2015
2006-Nintendo
With the Wii’s release, Nintendo wiped out the color.
2016
2016-Nintendo
Now we’re back to the iconic red and white, but inverted.

[Sources: NeoGAF & Before Mario]

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